A letter from Mother Earth for Earth Day

Sarah as the Queen of Hearts, with her children, on their way to a local Alice in Wonderland Festival

A few months ago, we hired a wonderful new Senior Manager of Marketing, named Sarah Loewen.   Sarah has excellent credentials from a marketing perspective, including a Master’s in Marketing from Kingston University in London, followed by work at a major branding agency.   Amazingly, she also has direct experience in our business as she ran a healthy, prepared-food delivery service for new and busy families before joining spud!. What are the odds of finding a marketing expert who also has experience in home delivery?

However, what really confirms to me that she is a great fit for spud! is that she fully supports our commitment to environmental and social responsibility AND  truly “gets” our quirky, non-corporate culture.

This was brought home to me last week when she came in to my office and said that she would like to do something “completely different” for the weekly newsletter  this week.   She then explained that for Earth Day, she wanted to write a letter to our customers from Mother Earth as though it was a mother writing to her teenage children.

I told her I loved the idea so we bounced around a few ideas and then she went off to write it.  I was so impressed with what she came up with that I wanted to share it with you below.

I can’t wait to see what Sarah comes up with next to communicate our environmental and social values or promote our service!   Be forewarned, it’s going to get a lot zanier at spud! in the upcoming months with Sarah heading up our marketing efforts.  If you have any creative ideas on how we can promote spud! while exhibiting our quirky, “down-to-earth” personality, we’d love to hear them.

David Van Seters